The palette is based on the Vairumnieks green tone, complemented by light green, dark text and neutral backgrounds. The consistent use of colors helps the brand be recognized across different materials.
Vairumnieks Green
HEX #2D6337
RGB 45, 99, 55
CMYK 78.82 / 18.43 / 89.8 / 49.41
Basic brand color. Logo, main accents and large brand areas.
Light Green
HEX #367B43
RGB 54, 123, 67
CMYK 76.86 / 13.33 / 87.06 / 32.16
Additional green tone for accents and visual hierarchy.
Ink
HEX #14161A
RGB 20, 22, 26
CMYK 88.24 / 72.55 / 44.31 / 94.9
Headings and body text on a light background.
Mist
HEX #EAF1EA
RGB 234, 241, 234
CMYK 10.2 / 1.96 / 10.2 / 0.0
Light background areas and softly separated content sections.
Steel
HEX #6E7178
RGB 110, 113, 120
CMYK 52.55 / 41.57 / 34.51 / 32.94
Secondary text, explanations and supporting information.
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0.0 / 0.0 / 0.0 / 0.0
Basic background and reverse logo on a dark surface.
Create a calm, light background and use green as a clear accent. On a dark green area, choose a white logo and text; on a light surface, choose a green logo and dark text.
More choice.
More possibilities.
Basic green accent on a white surface.
More choice.
More possibilities.
White text and reverse logo on a green background.
Dark text on a light background helps you quickly perceive product, service, and contact information.
More choice.
Text blends into the background. Choose dark Ink text or a darker background.
More choice.
Two similar shades of green don't provide enough contrast. Choose white text on a green background.
• Light text on a light background.
• Green logo on a similar green background.
• Arbitrary gradients and color substitutions.
Digital materials use RGB values or HEX code. Copy the value from a color sample to maintain the exact shade.
Prepared CMYK files are used for printing materials. Before a larger print run, the color is evaluated on the selected paper and print sample.
CMYK sample profile: ISO Coated v2 300% (ECI). Coordinate the profile with the material manufacturer before printing.
