{"id":1539,"date":"2026-08-18T15:19:27","date_gmt":"2026-08-18T12:19:27","guid":{"rendered":"https:\/\/vairumnieks.lv\/?page_id=1539"},"modified":"2026-09-22T12:15:16","modified_gmt":"2026-09-22T09:15:16","slug":"brandbook","status":"publish","type":"page","link":"https:\/\/vairumnieks.lv\/en\/brandbook\/","title":{"rendered":"Brandbook"},"content":{"rendered":"
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Brandbook<\/h1>\n\t\t\t\t\t

Vairumnieks z\u012bmola pamati un ikdien\u0101 izmantojamie faili vienuviet. Logotips, kr\u0101sas, tipogr\u0101fija un lietojuma piem\u0113ri pal\u012bdz veidot vienotu, atpaz\u012bstamu komunik\u0101ciju.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t\"Vairumnieks\t\t
\n \t\t\t\n\t\u2193\u2003Lejupiel\u0101d\u0113t logo komplektu\n<\/a>\n\t\t\t\t\t\n\tApskat\u012bt lietojuma piem\u0113rus\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n
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Z\u012bmola pamati<\/h2>\n\t\t
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Logotipi visiem form\u0101tiem<\/h3>\n\t\t\t\t\t

Horizont\u0101l\u0101, vertik\u0101l\u0101 un pastiprin\u0101t\u0101 versija, k\u0101 ar\u012b atsevi\u0161\u0137\u0101 z\u012bme.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n

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Colors<\/h3>\n\t\t\t\t\t

Prec\u012bzi to\u0146i un praktiski piem\u0113ri vienotai z\u012bmola komunik\u0101cijai.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n

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Tipogr\u0101fija<\/h3>\n\t\t\t\t\t

Skaidra burtu hierarhija virsrakstiem, tekstam un ikdienas materi\u0101liem.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n

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Lietojuma piem\u0113ri<\/h3>\n\t\t\t\t\t

Z\u012bmols uz iepakojuma, ap\u0123\u0113rb\u0101, darba vid\u0113 un transport\u0101.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n

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M\u0101rketinga materi\u0101li<\/h3>\n\t\t\t\t\t

Vizu\u0101lie paraugi un personaliz\u0113jams e-pasta paraksts.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n

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Faili un veidnes<\/h3>\n\t\t\t\t\t

RGB un CMYK logotipi, redi\u0123\u0113jama veidlapa un viz\u012btkarte.<\/p>\n\t\t\t\t\t\n\tAtv\u0113rt sada\u013cu \u2192\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vienota z\u012bmola identit\u0101te, skaidri principi un vadl\u012bnijas konsekventai komunik\u0101cijai visos kan\u0101los.<\/p>","protected":false},"author":2,"featured_media":1446,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1539","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"page_highlights_01_icon":"","page_highlights_01_image":"","page_highlights_01_heading":"Konsekventa identit\u0101te","page_highlights_01_text":"","page_highlights_01_url":"","page_highlights_02_icon":"","page_highlights_02_image":"","page_highlights_02_heading":"Skaidras vadl\u012bnijas","page_highlights_02_text":"","page_highlights_02_url":"","page_highlights_03_icon":"","page_highlights_03_heading":"Vienots z\u012bmola t\u0113ls","page_highlights_03_text":"","page_highlights_03_url":"","page_highlights_04_icon":"","page_highlights_04_image":"","page_highlights_04_heading":"","page_highlights_04_text":"","page_highlights_04_url":"","gallery_on_off":"disable","gallery_headline":"","eyebrow_cta_block":"Z\u012bmola vadl\u012bnijas","heading_cta_block":"Jaut\u0101jumi par z\u012bmola identit\u0101ti?","description_cta_block":"M\u016bsu komanda pal\u012bdz\u0113s ar jaut\u0101jumiem par z\u012bmola vadl\u012bnij\u0101m, vizu\u0101lo identit\u0101ti un t\u0101s pareizu izmanto\u0161anu da\u017e\u0101dos materi\u0101los un komunik\u0101cijas kan\u0101los.","primary_cta_block_name":"Sazin\u0101ties ar mums","primary_cta_block_url":"#sazinas-forma","secondary_cta_block_name":"","secondary_cta_block_url":"","headline_text_content_block":"Z\u012bmols, ko viegli atpaz\u012bt","content_text_content_block":"

Brandbook apkopo m\u016bsu z\u012bmola vizu\u0101l\u0101s un komunik\u0101cijas vadl\u012bnijas, pal\u012bdzot saglab\u0101t vienotu un atpaz\u012bstamu identit\u0101ti ikvien\u0101 saskarsmes punkt\u0101. Taj\u0101 defin\u0113ti logotipa lieto\u0161anas principi, kr\u0101sas, tipogr\u0101fija, grafiskie elementi un citi b\u016btiski z\u012bmola identit\u0101tes elementi.<\/p>\r\nSkaidras vadl\u012bnijas pal\u012bdz ikdien\u0101 str\u0101d\u0101t p\u0101rliecino\u0161i un konsekventi \u2013 no digit\u0101l\u0101s komunik\u0101cijas un soci\u0101lajiem t\u012bkliem l\u012bdz druk\u0101tajiem materi\u0101liem un prezent\u0101cij\u0101m. T\u0101d\u0113j\u0101di ikviens materi\u0101ls veido vienotu, profesion\u0101lu un uzticamu z\u012bmola t\u0113lu.","photo_gallery":{"photo_gallery":[[]]}},"_links":{"self":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":23,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions"}],"predecessor-version":[{"id":2948,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions\/2948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/media\/1446"}],"wp:attachment":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/media?parent=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}