{"id":1539,"date":"2026-08-18T15:19:27","date_gmt":"2026-08-18T12:19:27","guid":{"rendered":"https:\/\/vairumnieks.lv\/?page_id=1539"},"modified":"2026-09-22T12:15:16","modified_gmt":"2026-09-22T09:15:16","slug":"brandbook","status":"publish","type":"page","link":"https:\/\/vairumnieks.lv\/en\/brandbook\/","title":{"rendered":"Brandbook"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1539\" class=\"elementor elementor-1539\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10cb0221 e-con e-atomic-element e-div-block-base e-default-div e-7747d4d9-7016\" data-id=\"10cb0221\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"10cb0221\">\n    <div class=\"elementor-element elementor-element-45a5109a e-con e-atomic-element e-grid-base e-default-div e-aed376f-b0b9\" data-id=\"45a5109a\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"45a5109a\">\n    <div class=\"elementor-element elementor-element-7deb6033 e-con e-atomic-element e-flexbox-base e-default-div e-5d0eb7fa-9480\" data-id=\"7deb6033\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7deb6033\">\n    <div class=\"elementor-element elementor-element-171b149 e-con e-atomic-element e-flexbox-base e-default-div e-68e90f43-ee57\" data-id=\"171b149\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"171b149\">\n    \t\t\t<h1 data-interaction-id=\"1f52aa0\" class=\"e-604e2e51-8335 e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"1f52aa0\">Brandbook<\/h1>\n\t\t\t\t\t<p class=\"e-259cb6ca-9703 e-paragraph-base e-default-p\" data-interaction-id=\"4893d68b\" data-e-type=\"widget\" data-id=\"4893d68b\">Vairumnieks brand basics and everyday files in one place. Logo, colors, typography, and usage examples help create a unified, recognizable communication.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3526fa08 e-con e-atomic-element e-flexbox-base e-default-div e-23a552bb-dd3d\" data-id=\"3526fa08\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3526fa08\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-3d5bac44-cd0a\" data-interaction-id=\"4557d0e1\" data-e-type=\"widget\" data-id=\"4557d0e1\" src=\"https:\/\/vairumnieks.lv\/wp-content\/uploads\/2026\/09\/Vairumnieks_logo-standard-green-preview.webp\" alt=\"Vairumnieks \u2014 Horizont\u0101lais logotips, za\u013c\u0161\"\/>\t\t<div class=\"elementor-element elementor-element-2aa954e8 e-con e-atomic-element e-flexbox-base e-default-div e-1166e7b0-b6a3\" data-id=\"2aa954e8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2aa954e8\">\n    \t\t\t<a href=\"https:\/\/vairumnieks.lv\/wp-content\/uploads\/2026\/09\/Vairumnieks_Logotipi_RGB_CMYK_21.09.2026.zip\" target=\"_blank\" class=\"e-6b090ddd-7411 e-button-base e-default-a\" data-interaction-id=\"7b86451b\" data-e-type=\"widget\" data-id=\"7b86451b\">\n\t\u2193 Download logo set\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/galerija\/\" target=\"_self\" class=\"e-4b1b3ac3-d2aa e-button-base e-default-a\" data-interaction-id=\"23d5b50\" data-e-type=\"widget\" data-id=\"23d5b50\">\n\tView usage examples\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n<section class=\"elementor-element elementor-element-1fc2e497 e-con e-atomic-element e-flexbox-base e-default-section e-1d1e52f7-aec0\" data-id=\"1fc2e497\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1fc2e497\">\n    \t\t\t<h2 data-interaction-id=\"c65be32\" class=\"e-67b88f31-f2bc e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"c65be32\">Brand basics<\/h2>\n\t\t<div class=\"elementor-element elementor-element-e0c77df e-con e-atomic-element e-grid-base e-default-div e-7d2ac102-d1aa\" data-id=\"e0c77df\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"e0c77df\">\n    <div class=\"elementor-element elementor-element-4e40c29e e-con e-atomic-element e-flexbox-base e-default-div e-c60f0f7-3ec9\" data-id=\"4e40c29e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4e40c29e\">\n    \t\t\t<h3 data-interaction-id=\"675986ce\" class=\"e-57aca7bb-5990 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"675986ce\">Logos for all formats<\/h3>\n\t\t\t\t\t<p class=\"e-66603814-a089 e-paragraph-base e-default-p\" data-interaction-id=\"16ff4423\" data-e-type=\"widget\" data-id=\"16ff4423\">Horizontal, vertical and reinforced version, as well as a separate sign.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/logo\/\" target=\"_self\" class=\"e-11c332f4-e37a e-button-base e-default-a\" data-interaction-id=\"66fc71f0\" data-e-type=\"widget\" data-id=\"66fc71f0\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5850059e e-con e-atomic-element e-flexbox-base e-default-div e-55836b0d-36de\" data-id=\"5850059e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5850059e\">\n    \t\t\t<h3 data-interaction-id=\"2ffdceb1\" class=\"e-56285722-4602 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"2ffdceb1\">Colors<\/h3>\n\t\t\t\t\t<p class=\"e-1d336c7a-51c8 e-paragraph-base e-default-p\" data-interaction-id=\"11c4a8a9\" data-e-type=\"widget\" data-id=\"11c4a8a9\">Precise tones and practical examples for unified brand communication.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/colors\/\" target=\"_self\" class=\"e-4c91cbf5-20c5 e-button-base e-default-a\" data-interaction-id=\"50cbfc8a\" data-e-type=\"widget\" data-id=\"50cbfc8a\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6a5e32f e-con e-atomic-element e-flexbox-base e-default-div e-1aa4bd0d-dc56\" data-id=\"6a5e32f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6a5e32f\">\n    \t\t\t<h3 data-interaction-id=\"4bd8222f\" class=\"e-5991f940-25de e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4bd8222f\">Printing house<\/h3>\n\t\t\t\t\t<p class=\"e-352efacb-c519 e-paragraph-base e-default-p\" data-interaction-id=\"436f90e5\" data-e-type=\"widget\" data-id=\"436f90e5\">Clear font hierarchy for headlines, text, and everyday materials.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/fonts\/\" target=\"_self\" class=\"e-2d74853d-21fe e-button-base e-default-a\" data-interaction-id=\"608d61f4\" data-e-type=\"widget\" data-id=\"608d61f4\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-70e3881d e-con e-atomic-element e-flexbox-base e-default-div e-4d8aff8e-9b7f\" data-id=\"70e3881d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"70e3881d\">\n    \t\t\t<h3 data-interaction-id=\"13a02d5d\" class=\"e-1249f7c9-2928 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"13a02d5d\">Usage examples<\/h3>\n\t\t\t\t\t<p class=\"e-3a55531b-adfb e-paragraph-base e-default-p\" data-interaction-id=\"1c3b643f\" data-e-type=\"widget\" data-id=\"1c3b643f\">Brand on packaging, clothing, work environment and transportation.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/galerija\/\" target=\"_self\" class=\"e-1de4bc39-17da e-button-base e-default-a\" data-interaction-id=\"237eba1f\" data-e-type=\"widget\" data-id=\"237eba1f\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6148096e e-con e-atomic-element e-flexbox-base e-default-div e-4ca9882c-96c4\" data-id=\"6148096e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6148096e\">\n    \t\t\t<h3 data-interaction-id=\"1ac5c8ec\" class=\"e-6addc97e-e6c5 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"1ac5c8ec\">Marketing materials<\/h3>\n\t\t\t\t\t<p class=\"e-565f80cc-c4ca e-paragraph-base e-default-p\" data-interaction-id=\"ab16e8\" data-e-type=\"widget\" data-id=\"ab16e8\">Visual samples and a customizable email signature.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/marketings\/\" target=\"_self\" class=\"e-6a03d06f-3233 e-button-base e-default-a\" data-interaction-id=\"7e339ab1\" data-e-type=\"widget\" data-id=\"7e339ab1\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-40f78351 e-con e-atomic-element e-flexbox-base e-default-div e-228443de-23e3\" data-id=\"40f78351\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"40f78351\">\n    \t\t\t<h3 data-interaction-id=\"2577dc4c\" class=\"e-52e79da7-9291 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"2577dc4c\">Files and templates<\/h3>\n\t\t\t\t\t<p class=\"e-33c96fc-63e9 e-paragraph-base e-default-p\" data-interaction-id=\"33f2d939\" data-e-type=\"widget\" data-id=\"33f2d939\">RGB and CMYK logos, editable form and business card.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/vairumnieks.lv\/en\/brandbook\/downloads\/\" target=\"_self\" class=\"e-635cbd4d-ecc8 e-button-base e-default-a\" data-interaction-id=\"53aab7bf\" data-e-type=\"widget\" data-id=\"53aab7bf\">\n\tOpen section \u2192\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vienota z\u012bmola identit\u0101te, skaidri principi un vadl\u012bnijas konsekventai komunik\u0101cijai visos kan\u0101los.<\/p>","protected":false},"author":2,"featured_media":1446,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1539","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"page_highlights_01_icon":"","page_highlights_01_image":"","page_highlights_01_heading":"Konsekventa identit\u0101te","page_highlights_01_text":"","page_highlights_01_url":"","page_highlights_02_icon":"","page_highlights_02_image":"","page_highlights_02_heading":"Skaidras vadl\u012bnijas","page_highlights_02_text":"","page_highlights_02_url":"","page_highlights_03_icon":"","page_highlights_03_heading":"Vienots z\u012bmola t\u0113ls","page_highlights_03_text":"","page_highlights_03_url":"","page_highlights_04_icon":"","page_highlights_04_image":"","page_highlights_04_heading":"","page_highlights_04_text":"","page_highlights_04_url":"","gallery_on_off":"disable","gallery_headline":"","eyebrow_cta_block":"Z\u012bmola vadl\u012bnijas","heading_cta_block":"Jaut\u0101jumi par z\u012bmola identit\u0101ti?","description_cta_block":"M\u016bsu komanda pal\u012bdz\u0113s ar jaut\u0101jumiem par z\u012bmola vadl\u012bnij\u0101m, vizu\u0101lo identit\u0101ti un t\u0101s pareizu izmanto\u0161anu da\u017e\u0101dos materi\u0101los un komunik\u0101cijas kan\u0101los.","primary_cta_block_name":"Sazin\u0101ties ar mums","primary_cta_block_url":"#sazinas-forma","secondary_cta_block_name":"","secondary_cta_block_url":"","headline_text_content_block":"Z\u012bmols, ko viegli atpaz\u012bt","content_text_content_block":"<p class=\"isSelectedEnd\">Brandbook apkopo m\u016bsu z\u012bmola vizu\u0101l\u0101s un komunik\u0101cijas vadl\u012bnijas, pal\u012bdzot saglab\u0101t vienotu un atpaz\u012bstamu identit\u0101ti ikvien\u0101 saskarsmes punkt\u0101. Taj\u0101 defin\u0113ti logotipa lieto\u0161anas principi, kr\u0101sas, tipogr\u0101fija, grafiskie elementi un citi b\u016btiski z\u012bmola identit\u0101tes elementi.<\/p>\r\nSkaidras vadl\u012bnijas pal\u012bdz ikdien\u0101 str\u0101d\u0101t p\u0101rliecino\u0161i un konsekventi \u2013 no digit\u0101l\u0101s komunik\u0101cijas un soci\u0101lajiem t\u012bkliem l\u012bdz druk\u0101tajiem materi\u0101liem un prezent\u0101cij\u0101m. T\u0101d\u0113j\u0101di ikviens materi\u0101ls veido vienotu, profesion\u0101lu un uzticamu z\u012bmola t\u0113lu.","photo_gallery":{"photo_gallery":[[]]}},"_links":{"self":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":23,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions"}],"predecessor-version":[{"id":2948,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions\/2948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/media\/1446"}],"wp:attachment":[{"href":"https:\/\/vairumnieks.lv\/en\/wp-json\/wp\/v2\/media?parent=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}